Director of Marketing at TWST4Girls!

TWST4Girls was created to help girls (ages 11-17) discover and achieve their goals.We do so through 1:1 mentorship, life skills development as well as exposure to intellectual and cultural experiences at no cost to the families that we serve!

Wededicate our lives to thishighly important work in underserved communities of Houstonand juvenile correctional facilities. We believe that with the right marketing, TWST will be able to bring awareness and funding to our organization, resulting in the capacity to expand and enhance our outreach.

Director of Marketing

Highly important role as marketing is our presentation to the world. With effective marketing TWST4Girls can appeal to participants/sponsors/volunteers/donors/partners etc in order to achieve recognition and fundraising, which ultimately leads us to the ability to help more youth.

Description:

Heads up marketing aspects of TWST4Girls. Create press releases, opens media relations, research interview & marketing opportunities on all media sources (Newspaper, magazine, online publications, television), conducts outreach to media sources, work closely with TWST4Girls spokesperson or serve as spokesperson as directed by Executive Director, create cost effective events that promote TWST4Girls, prepare and implement a communications and marketing plan that incorporates social media, paid and earned media, direct mail and advertising to increase public awareness and name recognition of TWST4Girls, works with team to maintain a visually appealing and user-friendly website, Facebook and Instagram accounts and monthly e-newsletters that promote TWST4Girls programs and events, works closely with Executive Director, Director of Programming and Historian.

The best suited:

Must have thorough knowledge and understanding of TWST4Girls mission, demographics served and programs

Has successful experience in marketing

Takes initiative on projects and organizations needs

Possesses and maintainsoptimistic personality

Exhibits impeccable leadership skills

Highly proficient in software applications, WordPress, etc...

Understands marketing strategies

Excellent research capabilities

Possesses strong listening skills

Exemplifiestidiness and organizational skills

Delivers timely follow through on tasks and goals

Self starter

Creative

Optimistic

Resourceful

Perceptive

Possesses and exhibits excellent written and verbalcommunication skills

Knowledgeable of role, duties, goals and expectations

Works well independently and in teams

Requirements:

Bachelors degree or higher in related field

2 year or more experience in marketing is a plus

Clear background check

**This role can work from home or may haveuse of the TWST House office